[LYNDA] Social Media Marketing Tips

[LYNDA] Social Media Marketing Tips

[LYNDA] Social Media Marketing Tips | 375.39 MB
Category: Marketing

Social media marketing transcended novelty status long ago. In the modern business landscape, a healthy social media presence is a must for companies large and small. In this course, instructor Carlos Gil shares a set of quick tips for marketing your business on social media. Carlos shows how to manage a posting schedule and decide what-and where-you should post. Learn how to engage influencers and brand advocates, grow your personal brand, craft the perfect LinkedIn InMail message, boost organic Facebook reach and engagement, get more Instagram followers, and more. Along the way, he shares tricks for making your processes smooth and easy.

Topics include:
Expanding your network with LinkedIn Groups
Writing the perfect InMail message on LinkedIn
How often you should post on social media
Using Facebook as a sales and marketing channel
Humanizing your brand
Reclaiming lost fans on Facebook
Building a Messenger chat bot
Getting your first 10,000 YouTube subscribers
Using hashtags

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